Times have changed, and the masses are expressing their expertise, opinions and interests with others through their own words or photos, immediately online. This illustrates to the world how empowering social media has become to users online everywhere. SMVI plans to capitalize by creating and managing social networks with a specific target market or interest. SMVI will capitalize on these sites by creating a revenue stream tied to a specific targeted advertising model which will be attractive to advertisers everywhere.
While most traditional social networking sites do not focus on any central theme, Social Media Ventures has decided to target those online who are specific about their interests and hobbies and would enjoy socializing with others of similar interest. SMVI believes it has done just that with it most successful social networking site for pet enthusiasts, PetsPlaces.com